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We recently linked our Facebook fan page status updates to our Twitter account and have been tweeting every-so-often via Facebook.  I was originally concerned that pestering our FB fans with frequent updates would result in un-friending, which may be the case to some extent, but it doesn’t seem too detrimental overall.

The graphic works like this: every status update we created on Facebook is called out, if there is no call out, there’s no Facebook update.  The Y-axis is number of fans added/removed.  Each call out reveals how many Facebook "likes," comments and tweets (both in the form of @replies and retweets). I’m not sure this reveals much of anything, but it was an interesting exercise.

Questions? Ideas?

When I first came to the Museum of Life and Science, I started an effort to listen and inventory every time I found a Google Alert, Tweetbeep, and various Feed Your Inbox subscriptions through delicious.com/ncmls.

Yesterday I took a look at the links and counted how many we had since I started recording them. There are over 1,800 mentions of the Museum (including press, which comprises 13%). The two high points were coverage of the Prepared Food Tax, and the Dino Trail Blogger Preview/Brontosaurus Beheading.

It’s been a worthwhile activity and I encourage anyone responsible for measuring word of mouth and social media at an institution to consider this sort of inventory process.

See also: Doing Really Neat and Free Things with Google Alerts

We invited our online friends* to a special preview of an exhibit we have opening on Saturday.  One of the bloggers, Wayne Sutton, wrote up this great review of the experience and process.

Social Media brings Dinosaurs back to life at the Museum of Life and Science

* Online friends in this instance were twitter users that are local (i.e. the ones we follow back) and people that have blogged about us in the past year. I will be posting more about the online response to this event once I have some solid numbers.

A local news station asks Twitter and Facebook users if they’re surprised by the attention a news story about us has been receiving.  The facebook page and other sites, tweets, posts, etc. have so far been entirely user-generated.  I wonder, though, if folks have the impression that we manage those accounts because we have a presence on the same social networks (Twitter, Facebook, Flickr, Blogger, etc.)?

Twitter to beta release a “verified” seal for accounts where impersonation is a considerable risk.

via Twitter Blog: Not Playing Ball

This is a screengrab of recent activity on the Flickr Plant Project.  It may be a coincidence or it may be that we’ve reached a certain participation threshold, but we’re getting some actual dialogue and plant-related questioning in our comments, which is exactly what we were looking for.

Follow-back feedback.

See tweets for context: 1, 2, 3, 4, 5.