When I first came to the Museum of Life and Science, I started an effort to listen and inventory every time I found a Google Alert, Tweetbeep, and various Feed Your Inbox subscriptions through delicious.com/ncmls. Yesterday I took a look at the links and counted how many we had since I started recording them. There are over 1,800 mentions of the Museum (including press, which comprises 13%). The two high points were coverage of the Prepared Food Tax, and the Dino Trail Blogger Preview/Brontosaurus Beheading. It’s been a worthwhile activity and I encourage anyone responsible for measuring word of mouth and social media at an institution to consider this sort of inventory process. See also: Doing Really Neat and Free Things with Google Alerts

When I first came to the Museum of Life and Science, I started an effort to listen and inventory every time I found a Google Alert, Tweetbeep, and various Feed Your Inbox subscriptions through delicious.com/ncmls.

Yesterday I took a look at the links and counted how many we had since I started recording them. There are over 1,800 mentions of the Museum (including press, which comprises 13%). The two high points were coverage of the Prepared Food Tax, and the Dino Trail Blogger Preview/Brontosaurus Beheading.

It’s been a worthwhile activity and I encourage anyone responsible for measuring word of mouth and social media at an institution to consider this sort of inventory process.

See also: Doing Really Neat and Free Things with Google Alerts